The Result Pool is the list of all possible measured elements of the business - obviously an enormous quantity of things. For every dollar amount there are percentages and ratios and breakdowns associated to it. Then there are periods, historical and projected. It all mounts up.

Result Targets are few in number, constrained by the company’s capacity to take on the sometimes-complicated improvement projects. FPA needs to Select candidate results to tackle and put them into a Targeting Area where the work will be done. The Targeting Area is the means to the end: the initiatives to reverse the drift in a key result or to open up a possibility of something new.